Perspectiv
Baron A/S approached us out of curiosity – the company wished to know what design expertise applied to the development of a new mortar mixer could add in terms of value creation for the product and the company. Research into the use of competitor products revealed the potential for significant improvements in safety and ergonomic aspects. At the same time, it was found that the company's profile could be strengthened so that seriousness, attitudes and values could be better profiled and reflect the market that Baron wished to target.

People
Internal: 3PART designteam.
External partners: Troels Andersen A/S.

Product
Public watchdog committees have rated the solution as the most environmentally friendly mortar mixer on the market. Combined with the company's new identity and marketing material, which signals the quality embodied in the product design, Baron is now selling everything it has the capacity to produce. At the same time, there is a lot of market interest in several other European countries and in the USA. Baron A/S is today considered a serious company with an attractive product – not least because it is very competitively priced.