Perspective
To achieve a leading global position, the customer wished to redesign an already functioning product. The aim was to add environmental enhancements to the product that would precipitate the multiple paybacks of higher price, increased sales and a corporate image boost.

People
Internal: 3PART designteam.
External partners: Development team at Stema Engineering A/S.

Product
The redesigned product makes visible its technical and working environmental enhancements in a visually enticing appearance that also takes into consideration wear and tear from general use. The product has far exceeded customer sales expectations on the global market for machinery for the manufacture of prefabricated reinforcements.